About us

Building digital engagement through trust

Since the beginning, we’ve focused on making people’s lives easier. Genuinely, it’s what drives us. And this hasn’t changed since ESDlife was formed in 2000.

Even in those earliest days, we knew that the only way to get people to engage online was for them to trust us. But as everyone knows, trust must be earnt before it is given freely. Fortunately, ESDlife is a collaboration between CK Hutchison and Hewlett-Packard, so we have always been in good standing.

When ESDlife was established just at the dawn of the new millennium, it was so that people would engage with the government’s then-cutting-edge online portal. For the first time ever, online government services became available, so people in Hong Kong no longer had to queue for hours to register for their marriage certificates – and so much more. No private company had ever been trusted to run a government portal before. And in those far-off days, this was a true innovation.

You probably know us because of one or more of our three core, transformational business areas. Through our online lifestyle media platforms, we make people’s dreams come true; our health service aggregator powered by e-commerce changes lives for the better; and our digital solutions help brands achieve their goals. What’s more, we are delighted the services have been recognised each year in the form of numerous industry awards.

“That’s more to life

Although we have long since outgrown our original purpose, what remains unchanged is our passion for making the day-to-day that little bit easier. We want people to realise there’s more to life than endlessly searching online for the right service. Let ESDlife do it instead, and get on with the job of living life to the full.

19

Years of successful works
in the market

Milestone

2020
ESDlife ’s Digital Solutions wins 3 awards at The Loyalty & Engagement Awards 2020 with 1 Gold, 1 Silver and 1 Bronze.
wedding.ESDlife presents its first Online Wedding Expo
2019
ESDlife wins 3 awards at Asia e-Commerce Awards 2019 with 2 Golds and 1 Silver
wedding.ESDlife redesigns its mobile app “WeVow” for better discovery and comprehensive new features
health.ESDlife has been accredited by Hong Kong Retail Management Association as a “Quality e-Shop”
ESDlife’s Digital Solutions wins “Digital Insurance Initiative of the Year – Hong Kong” award at Insurance Asia Awards 2019
ESDlife introduces new media channel “Anniversary.ESDlife”
ESDlife receives HKIM’s Market Leadership Award 2018/2019
ESDlife‘s Digital Solutions clinches 2 Golds, 3 Silvers and 4 Bronzes at MOB-Ex Awards 2019
ESDlife‘s Digital Solutions wins “Outstanding Instant Approval Credit Card Application” at etNET’s FinTech Awards 2018
2018
family.ESDlife presents its 1st “Family Top Brand 2018”
ESDlife’s Digital Solutions wins 3 awards at the MOB-Ex Awards 2018 with 1 Gold and 2 Bronzes
2017
ESDlife‘s Digital Solutions wins a Silver award at Marketing Excellence Awards 2017
ESDlife‘s Digital Solutions captures 6 recognition at MOB-Ex Awards 2017 with 1 Gold, 2 Silvers and 3 Bronzes
WeVow, the all-in-one wedding planning app of wedding.ESDlife wins a Bronze at MOB-Ex Awards 2017
ESDlife has been awarded “15+ Caring Company” Logo
2016
wedding.ESDlife’s new mobile app “WeVow” rolls out and aims to help couples plan and organise their weddings anytime, anywhere
healthyD is celebrating its 5th anniversary
ESDlife celebrates its 15th anniversary and will continue to make people’s lives easier in Hong Kong
2015
family.ESDlife unveils a new mobile app, “Mrs.Club – on the Go”, for families to interact with each other, share news and photos anywhere, anytime
family.ESDlife launches the Hong Kong’s first baby social networking platform “Kidiary” to track baby’s milestones and record their beautiful photos
www.esdlife.com refreshes with a new, fresh, modern look and more responsive experience
2014
wedding.ESDlife introduces a new mobile app, “Wedding Union – on the Go”, allows weds-to-be to find wedding resources anytime, anywhere
family.ESDlife launches new social networking platform “Mrs. Club” for newlyweds and families of infants and young children
The channel, “Baby of ESDlife“, has been renamed to “family.ESDlife” to further expand brand presence and reach
2013
ESDlife reorganises all existing marketplaces and integrates into one, “health.ESDlife”, that specialises in selling medical checkup packages
2012
ESDlife has been awarded “10+ Caring Company” Logo by The Hong Kong Council of Social Service
wedding.ESDlife organises the first “Hong Kong Wedding Videography Award” to reward high quality wedding videography services
2011
wedding.ESDlife releases a new app “Wedding Merchants Business Directory” that matches weds-to-be with wedding brands
wedding.ESDlife extends from website to establish a social networking platform “Wedding Union” with microblogging features dedicated for weds-to-be
ESDlife launches new group buying website “COUPONANA” (www.couponana.com)
ESDlife expands to health sector and establishes a new media site “healthyD”
2010
With remarkable experience of developing e-government portal, ESDlife officially forms a team of Digital Solutions specializing in creative and technical development of web and mobile applications
wedding.ESDlife launches a series of wedding tools for weds-to-be, including expenses calculator and checklists
2008
ESDlife partners with Hong Kong Productivity Council to launch “Quality Wedding Merchant Scheme (QWMS)” to identify quality wedding merchants
ESDlife expands to family sectors and establishes “Baby of ESDlife” to offer information and tips about parenting
2006
ESDlife (www.esdlife.com) is selected by FIFA to operate its official online shop for the 2006 World Cup Germany
2005
wedding.ESDlife hosts its first “Bridal Award” and the first-ever wedding industry award in Hong Kong
ESDlife organises “The 1st eLife Awards” to honour digital products and e-services that help to enhance people’s lives
2004
ESDlife announces it has been successfully providing about 200 online public services from over 50 government services via www.esdlife.com as at late 2004
ESDlife launches a new portal, business.gov.hk, which offers one-stop access to over 100 business information sources from government, public bodies and private enterprises
2003
ESDlife has been awarded “Distinguished Employers” by the Hong Kong Employment Development Service
ESDlife wins “Asia Best Practice Award” at the World Summit Award from the United Nations Industrial Development Organization
ESDlife launches online appointment booking services for Hong Kong Smart ID Card replacement exercise
ESDlife wins the “Best e-Commerce Company” from Capital Magazine in Hong Kong
ESDlife launches online change-of-address service on www.esdlife.com
ESDlife is awarded “The Superbrand” by Superbrands Council
2002
ESDlife receives “Web Care Award” from Internet Professional Association (iProA) to promote a barrier-free internet environment to underprivileged groups
ESDlife is Hong Kong’s first website (www.esdlife.com) to provide online booking service for leisure facilities
ESDlife, as an eCommerce pioneer, establishes a one-stop online shopping channel (shop.esdlife.com) providing best value consumable products and services
ESDlife introduces online booking service for marriage registrations via www.esdlife.com
2001
ESDlife becomes the first self-ticketing service provider through ESD kiosks to build the largest cultural and entertainment ticketing programs in Hong Kong
ESDlife becomes the first website to provide HKALE and HKCEE online results enquiry service
ESDlife opens up Hong Kong’s first online tax filing service on www.esdlife.com
ESDlife officially launches electronic public services (www.esdlife.com) along with public kiosks throughout Hong Kong
2000
ESDlife wins an international title “Stockholm Challenge Award” to recognise its effort on building an innovative e-government model
ESDlife, formed by Hutchison Whampoa (forerunner of CK Hutchison) and HP (Hewlett Packard), successfully obtains the government tender for the “Electronic Service Delivery” Scheme