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Helping small and medium-sized enterprises capture online-to-offline international opportunities round-the-clock

[Hong Kong – 7 February 2023] The epidemic has accelerated digital transformation, suppliers and buyers increasingly went digital, driving online retail and online sourcing. To help small and medium-sized enterprises (SMEs) navigate the new normal and seize business opportunities, ESDlife is appointed by Hong Kong Trade Development Council (HKTDC) to optimize the existing exhibition platform and launch a brand-new hybrid exhibition model EXHIBITION+. This edge-cutting model allows exhibitors and buyers to extend face-to-face interaction from physical exhibitions to online platform.

ESDlife Digital Solutions assists in developing an integrated exhibition model EXHIBITION +

In support of the optimization plan of the HKTDC exhibition platform, ESDlife Digital Solutions has assisted in building the hybrid model, EXHIBITION+. From designs and data integration to website and system development, ESDlife Digital Solutions has supported the development of this brand-new all-in-one platform integrating physical fairs, an Artificial Intelligence business matching platform (Click2Match), and both online and offline seminars and conferences (Intelligence Hub).

Click2Match and Intelligence Hub have backed the hybrid exhibition model

Based on the requirements from the HKTDC and the full consideration of buyers and exhibitors’ needs, ESDlife Digital Solutions have customized and developed the smart business-matching platform (Click2Match) and online seminars and conferences (Intelligence Hub).

• Smart business-matching platform (Click2Match) – Click2Match is built on artificial intelligence technology, data analysis, and big data collected from HKTDC’s database. ESDlife Digital Solutions integrates systems and data to enable Click2Match to make accurate business matching recommendations for buyers and exhibitors, helping enterprises find business partners proactively. Utilizing cloud technology, Click2Match has meeting scheduling, video conferencing and some other functions, and the interface is easy to use. Users can independently search for target customers, view potential partners recommended by artificial intelligence, and then actively and immediately send out meeting invitations to promote exchanges between overseas buyers and sellers. Its instant messaging software also supports real-time translation in up to 14 languages, further enabling efficient business discussions.

• Online and offline seminars and conferences (Intelligence Hub) – Seminars and conferences will be held online and offline during the exhibition to help participants easily keep abreast of the latest market trends. Online seminars and forums feature real-time voting and interactive Q&A elements. Through live streaming and playbacks, participants can attend various activities anytime and anywhere.

EXHIBITION+ assists enterprises in seizing more opportunities

Click2Match is not only easy to use but it also allows users to conduct exhibition activities in one go, in which users can simultaneously search for potential business partners and communicate on a single platform. One week before the physical exhibition, users can check the information of buyers and exhibitors on the platform by updating information by themselves, understanding their sourcing needs and product details, and preparing in advance. In addition, through the exclusive recommendation of artificial intelligence and extensive data analysis, exhibitors can contact buyers and make appointments for meetings, which increases the chance of cooperation. Exhibitors and buyers can continue business discussions via Click2Match one week after the physical exhibition. EXHIBITION+ facilitates sourcing journey beyond physical exhibitions, offering benefits such as expanded platforms, extended fair periods and enhanced opportunities for businesses.

Photo Description:

1. ESDlife Digital Solutions is appointed by HKTDC in launching the hybrid exhibition model, EXHIBITION +, which helps enterprises capture online-to-offline international opportunities round-the-clock.

2. ESDlife Digital Solutions integrates systems and data to enable Click2Match to make accurate business matching recommendations for buyers and exhibitors, helping enterprises find business partners proactively.

3. Click2Match has meeting scheduling and video conferencing functions, and the interface is easy to use. Its instant messaging software also supports real-time translation in up to 14 languages, further enabling cross-regional business meetings.

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